TATE Online Shop

PROJECT OVERVIEW

WEBSITE REDESIGN | WEBSITE OPTIMISATION | CONTENT MANAGEMENT | COPYWRITING | MARKETING 

I joined the TATE to manage the Tate Online Shop ecommerce channel and to drive traffic, improve conversion and coordinate the Christmas campaign over the key trading period. 

• Content management in line with key exhibitions & promotions 
• Email strategy including copywriting, collating imagery & content 
• Coordinating photo shoots including key Christmas lifestyle shoot 
• Implemented site improvements to improve online experience and usability that led to an uplift of 45-52% in conversion 
• Redesign of Tate’s Art on Demand service