Crew Clothing Co

ROLE OVERVIEW

WEBSITE REDESIGN & BUILD | CONTENT CREATION | COPYWRITING | ECOMMERCE | MARKETING

Responsible for devising the online strategy and growing the ecommerce channel. 

  • Achieved 50% increase in sales in two consecutive years and 200% increase in email database size 
  • Website redesign and re-platform 
  • Copywriting; product copy, product information, online content and articles 
  • Content creation; all visual imagery for website, email campaigns 
  • SEO; creation of keyword rich, on-site content 
  • Social media strategy 
  • Ecommerce & merchandising 
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